This research draws on a survey and in-depth interviews with farmers to document their understanding of and engagement with carbon farming and environmental markets. The NSW Government's Net Zero Plan recognises that agriculture is both an emission source and a climate solution. By scaling up carbon-storage practices – like well-managed grazing and pasture management and revegetation projects on sections of their land, farmers can contribute to climate action while building resilience, future-proofing their operations and exploring potential new income streams.